Case Study: Metro improves gift card security and reporting with Givex Corporation

Metro - Customer Case Study

Metro, a leader in the food and pharmaceutical sectors in Quebec and Ontario, needed a better way to manage paper gift certificates. The process in Ontario had no real-time tracking, and fraud was a challenge, so Metro turned to Givex Corporation for a more secure gift card solution.

Givex Corporation converted Metro’s paper certificates to gift cards with unique certificate numbers, daily reconciliation, and real-time transaction reporting. The system improved security and gave Metro far more control and oversight, and B2B and B2C sales of cards and certificates now number in the millions each year.

Metro