Case Study: Metro improves gift card security and reporting with Givex

Metro converts paper gift certificates to secure gift cards with Givex, boosting sales to millions each year

Metro, a major food and pharmaceutical retailer in Canada, was facing challenges with fraud and a lack of real-time tracking for its paper gift certificates. To address these issues, Metro approached Givex Corporation to implement a more secure and user-friendly gift card solution.

Givex Corporation launched a new gift card system for Metro that provided real-time reporting, processing, and unique numbers to prevent fraud. The solution was so successful that all Metro locations across Canada adopted it. The results included a significant reduction in fraud, improved oversight, and millions of dollars in annual B2B and B2C gift card sales.

Metro