Case Study: Foodco Group boosts digital card sales with Givex Corporation

Foodco Group issues 20,000+ gift cards with Givex

Foodco Group Pty Ltd, a major Australian bakery café franchise, faced challenges with its outdated paper voucher system as the business grew. The administrative burden and difficulty in tracking usage became problematic. After consulting other providers, they partnered with Givex Corporation to implement a modern digital gift card solution.

Givex provided a comprehensive solution, including a strategic rollout, API integration with the existing POS system, and the development of new B2B and B2C websites. This created an omni-channel platform, automated financial settlements, and enabled customer data capture. As a result, Foodco experienced an uptick in digital card sales, issuing over 20,000 gift cards, which strengthened brand loyalty and increased profits for franchise partners. Givex delivered the project on time and on budget.

Foodco Group Pty Ltd