Givex Corporation
35 Case Studies
Case Study: El Paso Chihuahuas boost fan engagement and concessions sales with Givex Uptix
A Givex Corporation Case Study
El Paso Chihuahuas boost concessions and fan engagement with Givex
The El Paso Chihuahuas, a minor league baseball team, faced a challenge in running engaging in-game promotions and tracking concession sales. Their previous method of using paper certificates for promotions was difficult to manage and provided no actionable data on fan behavior. They partnered with Givex Corporation to implement its Uptix fan engagement solution.
Givex implemented its Uptix platform, which allowed the team to load monetary rewards onto winning fans' tickets in real-time during a promotion. This solution enabled immediate redemption at concessions and provided valuable data on spending and engagement. The vendor also provided an Employee Top-up Card system for staff. The solution resulted in a significant lift in concession sales for the Chihuahuas and provided the analytical information that was previously missing.
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