Case Study: Clas Ohlson achieves seamless multinational gift card growth with Givex

Clas Ohlson launches multinational gift cards for 174,000 cardholders with Givex

Clas Ohlson, a leading DIY retailer in Scandinavia and the UK, faced the challenge of finding a new provider to power its multinational gift card program across four countries. They needed a solution that could seamlessly transition over 174,000 existing cards and handle complex requirements like real-time currency conversion for multiple card types. They partnered with Givex Corporation to implement a new gift card service.

Givex Corporation successfully imported all existing card data for a seamless customer transition. Their solution provided dynamic currency conversion with daily exchange rate updates, supported four distinct card programs, and added Swedish language support to their API. The results included a successful multi-country rollout with no disruption to cardholders, increased customer satisfaction, and more accurate data tracking for Clas Ohlson's finance department, enabling more extensive analysis and future growth opportunities.

Clas Ohlson