Case Study: American Golf unifies gift card and e-gift card sales with Givex Corporation

American Golf unifies gift card programs across 2 channels with Givex

American Golf, Europe's largest golf retailer, faced a challenge with two separate in-house gift card programs that were not integrated, causing confusion for both customers and staff. An e-gift card purchased online could not be used in their retail stores. To resolve this, they partnered with Givex Corporation to create a unified gift card program.

Givex implemented a seamless, closed-loop gift card program that integrated online and in-store sales. The solution included multi-national currency conversion for sales across the UK and Europe and utilized the Givex Customer WebSuite for easy e-gift card fulfillment. The results provided a fully integrated and robust system, simplifying the sales process for staff and allowing customers to use their gift cards seamlessly across all business channels.

American Golf