Case Study: WINGS Ministries surpasses fundraising goals with GiveSmart

Wings Ministries - Customer Case Study

WINGS Ministries is a nonprofit that helps women who are currently or formerly incarcerated, or in recovery from addiction, find hope and practical support through Christ. When the COVID-19 pandemic forced the team to cancel the in-person portion of its Hope & A Future fundraiser, they needed a way to run the event virtually and keep donations flowing from anywhere. GiveSmart’s Event Pages offered a centralized place to host the fundraiser online.

Using GiveSmart, WINGS Ministries quickly built a virtual event page with embedded videos, testimonials, impact metrics, a donation form, text-to-donate instructions, and a live fundraising progress circle. The result was a successful campaign that surpassed the $20,000 goal and raised just under $10,000 more than previous Hope & A Future fundraisers, with 98 gifts totaling $28,442 and an average gift size of $290. GiveSmart also helped WINGS expand awareness of its mission to new supporters who were not able to attend in person.

WINGS Ministries

Michelle Lawrence

Director of Operations