Case Study: Virginia Tech boosts alumni giving and engagement with GiveSmart mobile solutions

Virginia Tech - Customer Case Study

Virginia Tech, a public university, needed to increase its alumni participation rate to 22% but struggled to engage younger generations of graduates. To achieve this goal and stand out on crowded social media feeds, they partnered with GiveSmart to implement its mobile solutions, including text-to-donate.

GiveSmart's solution involved creating targeted paid social media ads that drove sign-ups for text alerts. Virginia Tech then sent segmented text message donation requests, which resulted in over 800 gifts. The mobile channel proved highly effective, with 60% of donations made on mobile devices. This strategy helped increase overall alumni participation from 10% to 13%, significantly advancing them toward their goal.

Virginia Tech

Heather Keopec

Director of Annual Giving