Case Study: University of Notre Dame Boosts Alumni Engagement with GiveSmart

University of Notre Dame - Customer Case Study

The University of Notre Dame wanted a better way to engage alumni and strengthen communication with this donor base so that its fundraising potential was not being fully reached. The university turned to GiveSmart for a mobile-friendly engagement solution.

GiveSmart helped Notre Dame launch a 28 Days of Peace campaign around Advent, using email and text message alerts to deliver daily activities to alumni and encourage participation. The campaign brought in 1,001 alumni subscribers, and 844 still receive text updates today, representing an 83% retention rate and a lasting lift in alumni engagement.

University of Notre Dame