Case Study: United Way Responds to Tragedy raises emergency funds quickly with GiveSmart

United Way Responds to Tragedy - Customer Case Study

United Way of America needed to respond quickly after the July 23, 2016 Grand Theater shooting in Lafayette, Louisiana, and raise emergency funds for the affected community and families. They turned to GiveSmart for help launching a fast, mobile-friendly donation campaign.

GiveSmart immediately set up the donation pages, allowing United Way to launch the fundraiser by noon the next day, less than 24 hours after the tragedy. The campaign was promoted through the website, social media, news media, and local press, and by day three it had drawn 300 donors and raised over $6,900 in support.

United Way Responds to Tragedy