Case Study: United Way of Tulare County engages teens with GiveSmart text reminders

United Way of Tulare County - Customer Case Study

The United Way of Tulare County (UWTC) faced the challenge of engaging high school students and their families to encourage college applications. To connect with this younger demographic, which was difficult to reach through traditional methods, they partnered with GiveSmart.

By utilizing GiveSmart's text communication solution, UWTC launched a campaign where students could subscribe for application deadline reminders. This strategy successfully captured over 1,250 subscribers, 747 of which signed up on a single day, significantly increasing communication and interest in college.

United Way of Tulare County