Case Study: United Way of South Hampton Roads Raises Over $500,000 with GiveSmart

United Way of South Hampton Roads - Customer Case Study

United Way of South Hampton Roads needed to act immediately after the Virginia Beach mass shooting, when the City of Virginia Beach requested an online giving page and text-to-donate option within hours to capture national news attention and support victims and their families. They turned to GiveSmart, using its MobileCause legacy fundraising tools to quickly launch the campaign.

GiveSmart helped United Way of South Hampton Roads set up a donation form, text-to-donate keyword, and shortcode in minutes, then embed the same giving form across partner websites for easier tracking. The campaign raised $526,755 from 3,645 gifts, with an average gift size of $145, and the team was able to export donor data, feed it into their CRM, and report results to corporate sponsors efficiently.

United Way of South Hampton Roads

Kelsey Mohring

Senior Director, Resource Development & Marketing