Case Study: United Way of Salt Lake boosts Young Leaders engagement with GiveSmart

United Way of Salt Lake - Customer Case Study

United Way of Salt Lake was struggling to engage its Young Leaders group through traditional communication channels, which resulted in lagging participation. They partnered with the vendor GiveSmart to find a digital solution to better mobilize these young philanthropic professionals and improve their involvement.

GiveSmart implemented a targeted text subscription campaign for United Way of Salt Lake. This allowed the organization to send event and volunteer updates directly to the group's mobile phones. The solution drastically increased response speeds for sign-ups and achieved an incredibly low 4% unsubscribe rate. GiveSmart helped United Way of Salt Lake grow its subscriber base to 2,025 members, resulting in a more active and engaged Young Leaders group.

United Way of Salt Lake