Case Study: United Way of Buffalo & Erie County mobilizes crisis fundraising with GiveSmart

United Way of Buffalo & Erie County - Customer Case Study

The United Way of Buffalo & Erie County, a long-standing community organization, faced a critical challenge when its community was struck by multiple high-profile crises, including a racially-motivated shooting and a devastating blizzard. Their existing funding sources were insufficient for rapid response, and they urgently needed an avenue for evergreen, individual giving to provide both immediate and long-term support. They turned to their existing vendor, GiveSmart, to implement a flexible online donation solution.

GiveSmart provided an easy-to-set-up and embeddable donation form, which allowed United Way to mobilize a new Community Resilience Fund within days of a crisis. The solution enabled them to raise over $214,000 from donors in over 1,000 unique ZIP codes. The agility offered by GiveSmart means United Way can now repromote the fund instantly for any future emergency, creating a sustainable and efficient model for crisis response fundraising.

United Way of Buffalo & Erie County

Jennifer O

Director of Marketing and Communications