Case Study: The Field Museum grows recurring donors with GiveSmart

The Field Museum - Customer Case Study

The Field Museum, a major natural history museum in Chicago, needed to raise funds for its initiatives and sought a flexible online giving solution. Their challenge was to facilitate multi-platform donations through various forms and to find a way to instantly thank their contributors. They turned to GiveSmart for a solution.

GiveSmart provided a secure, mobile-friendly donation form that was embedded on the museum's website. The solution included custom fields, personalized tax receipts, and multiple branded forms for different programs with recurring gift options. A custom thank-you page featuring a mission video was also implemented. This approach helped The Field Museum raise over $1,000,000 from 5,400+ donors, increase the average gift size to $330, and procure 57 new recurring donors with GiveSmart.

The Field Museum