Case Study: Supporting Our Aging Religious boosts virtual gala net profit with GiveSmart

Supporting Our Aging Religious - Customer Case Study

Supporting Our Aging Religious (SOAR!) is a nonprofit that raises funds for retired and infirm Catholic religious members. When COVID-19 social distancing restrictions forced them to cancel their two major annual in-person fundraising galas, they faced the challenge of moving these critical events online. They vetted ten different platforms before selecting GiveSmart as their virtual production partner to host virtual galas.

Using the GiveSmart platform, SOAR! created separate virtual event pages for their galas, which featured text-to-donate instructions and a live donation progress circle. The solution successfully created an engaging live-giving experience. As a result, SOAR! saw a 40% increase in net profit for their New York gala and a 25% increase for their DC gala compared to previous in-person events, achieving higher profitability with lower overhead costs thanks to GiveSmart.

Supporting Our Aging Religious

Kevin R. Callahan

Director of Special Events