Case Study: YMCA of Greenville achieves stronger fundraising efficiency and growth with GiveSmart

Strengthening Community with the YMCA of Greenville

The YMCA of Greenville faced a challenge with a redundant catalog of fundraising tools, which created a disjointed experience for donors and required excessive manual work for their staff. To streamline their efforts and reduce spending, they turned to the vendor GiveSmart and its all-in-one fundraising and donor management platform.

By moving nearly all fundraising initiatives to GiveSmart, the YMCA consolidated donor information and payment processing into a single, efficient system. This solution enabled them to utilize features like peer-to-peer fundraising and text-to-donate for events like their Day of Giving. As a result, GiveSmart helped them achieve a 400% growth in their Day of Giving, raising $200,000 in its third year, and significantly improved the donor experience.

YMCA

MaryEllis Petrosian

Executive Director of Foundation and Fundraising Innovation