Case Study: St. Augustine High School boosts Give Purple Day donations with GiveSmart

St. Augustine High School - Customer Case Study

St. Augustine High School, a private school in New Orleans, sought to engage its younger alumni and boost participation for its inaugural Give Purple Day event. The school's challenge was finding a fundraising platform that could effectively support both digital and traditional marketing outreach to accomplish this goal. They turned to GiveSmart for a solution.

GiveSmart provided an all-in-one fundraising platform that enabled the school to incorporate online giving links in emails and text-to-donate on social media. A key feature was a live event thermometer displayed on campus that encouraged competition by showing donor names and amounts. With the help of GiveSmart, the school raised over $250,000 from 656 gifts, successfully increased young alumni engagement, and regained the ability to collect crucial donor data that had been lost years prior.

St. Augustine High School

Melissa Duplantier

Director of Marketing and Public Relations