Case Study: Southern Wesleyan University raises $22,024 for its Week of Giving with GiveSmart

Southern Wesleyan University - Customer Case Study

Southern Wesleyan University, a private Christian university, faced the challenge of adapting its annual Week of Giving during the COVID-19 pandemic. They needed to create a campaign that respected the financial constraints of their community while still raising crucial emergency funds for students in need. To achieve this, they partnered with the vendor GiveSmart to find a solution.

GiveSmart implemented an Event Page that served as a centralized hub for the campaign. This page effectively communicated the need for support while also providing access to health and spiritual resources. Through this solution, Southern Wesleyan successfully raised $22,024, nearly matching their previous year's total, demonstrating GiveSmart's effectiveness in helping them pivot to an online giving strategy.

Southern Wesleyan University

Tony Payne

Associate Vice President