Case Study: Sav-A-Life surpasses its year-end fundraising goal with GiveSmart

Sav-A-Life - Customer Case Study

Sav-A-Life, a pregnancy care center, sought to enhance its year-end fundraising by launching its first intentional #GivingTuesday campaign. Their challenge was to move beyond a reliance on direct mail and adopt a modern, multichannel strategy. They partnered with GiveSmart to develop this new approach.

GiveSmart provided a solution that included a branded text-to-donate keyword and online donation forms. This multichannel strategy enabled the organization to raise $137,407.94 from 138 donors, significantly surpassing their $120,000 goal. The efforts by GiveSmart also resulted in increased donor engagement for Sav-A-Life.

Sav-A-Life

Lisa Hogan

Executive Director