Case Study: Memorial Medical Center Foundation raises $463K with GiveSmart text-to-donate

Memorial Medical Center Foundation - Customer Case Study

The Memorial Medical Center Foundation sought an easier method to collect donations and grow its donor base for its annual fundraising gala, which had previously relied on peer-to-peer strategies. They partnered with GiveSmart to implement a text-to-donate solution to address this challenge.

GiveSmart provided a keyword-based text-to-donate system that was used before, during, and after the event. This strategy, combined with a live donation thermometer displayed on-screen, made giving easier and created excitement. The solution from GiveSmart was highly successful, resulting in 133 donor gifts and raising a total of $463,408 for the event.

Memorial Medical Center Foundation

Candice Wood

Development Events Manager