Case Study: An Ivy League University raises $11,500 for reunion events with GiveSmart

Ivy League University - Customer Case Study

Ivy League University worked with GiveSmart to improve fundraising around its annual reunion events. The university struggled to separate donations by graduating class and to encourage alumni to give while attending the event.

GiveSmart set up text-to-donate pages for eight graduating classes, letting alumni text their graduation year to a short code and then donate through a mobile-friendly page tied to the reunion. The campaign raised over $11,500, and 94% of donors who started a donation completed it, with alumni participation higher than expected.

Ivy League University