Case Study: Homeless Health Care Los Angeles boosts GivingTuesday fundraising with GiveSmart

Homeless Health Care Los Angeles - Customer Case Study

Homeless Health Care Los Angeles (HHCLA) sought to have its most successful #GivingTuesday fundraising campaign yet. The challenge was that their existing donors were not giving as much as they potentially could. To address this, they turned to the vendor GiveSmart for support, having had previous success with its platform at a gala event.

GiveSmart provided strategic support by helping HHCLA develop a multi-channel messaging calendar with professionally designed assets for email, social media, and text messaging. This structured approach illustrated the organization's impact and encouraged larger gifts. As a result, the campaign raised $13,542, which was $12,264 more than the previous year. Despite gaining only 56 new donors, GiveSmart's solution helped more than double the average gift size, enabling HHCLA to significantly increase its efforts to help the community.

Homeless Health Care Los Angeles

Heather Edney

Director