Case Study: Friends of Youth raises over $32,000 with GiveSmart

Friends of Youth - Customer Case Study

Friends of Youth, a youth and family services nonprofit in the Greater Seattle area, faced an urgent challenge when it had to cancel its 14th annual Celebration of Youth luncheon just three days before the event because of the COVID-19 outbreak. The organization turned to GiveSmart for help continuing the fundraiser safely and preserving a key source of annual funding.

With guidance from GiveSmart and its fundraising tools, Friends of Youth quickly converted the luncheon into a virtual event using Facebook Live, pre-recorded videos, live Q&A, text-to-donate keywords, an online giving form, and a live event thermometer. The result was over $32,000 raised in total, including more than $22,000 during the live broadcast and another $10,000 afterward through online and direct-mail donations.

Friends of Youth

Lynn Juniel

Director of Development