Case Study: The Cholangiocarcinoma Foundation raises $37,777 with GiveSmart

Cholangiocarcinoma Foundation - Customer Case Study

The Cholangiocarcinoma Foundation, a nonprofit dedicated to finding a cure and improving quality of life for people with cholangiocarcinoma, faced a major challenge when COVID-19 canceled many of its in-person athletic fundraisers. To keep supporters engaged and replace those events, the foundation turned to GiveSmart for help with its first virtual fundraising effort.

Using GiveSmart’s platform, the foundation launched a week-long virtual Turkey Trot with registration options, optional peer-to-peer fundraising pages, and a coordinated promotion plan across email and social media. The event surpassed its $10,000 goal by raising $37,777, attracted 131 fundraisers, averaged $78 per donation, and drew participants from 40 states, while generating more than 300 photo and video submissions and expanding the organization’s reach beyond its local community.

The Cholangiocarcinoma Foundation

Meredith McGuffage

Team CCF Coordinator