Case Study: Alzheimer’s Association boosts event giving and engagement with GiveSmart

Alzheimer’s Association - Customer Case Study

The Alzheimer's Association sought to modernize its "A Reason to Hope" fundraising events by moving away from paper donations and improving its silent auction process. To address this challenge, the organization partnered with vendor GiveSmart.

GiveSmart implemented a text-to-donate service and provided credit card swipers for staff to process payments on the spot. Their solution also included a live donation thermometer to display contributions in real time. This strategy resulted in successful events averaging over $20,000 raised, with 78 donors and an average donation size of $275. By incorporating GiveSmart's technology, the association enhanced the attendee experience and significantly increased engagement.

Alzheimer’s Association