Case Study: Alzheimer’s Association achieves more engaging fundraising with GiveSmart

Alzheimer’s Association - Customer Case Study

The Alzheimer's Association sought to modernize its "A Reason to Hope" fundraising events by eliminating paper donations and finding a new method to process silent auction items. They turned to the vendor GiveSmart for a solution that would make donating interactive and effortless for attendees.

GiveSmart implemented a text-to-donate system and provided mobile credit card swipers for staff to process payments on the spot. A donation thermometer was also projected to energize the crowd by showing contributions in real-time. This strategy from GiveSmart was highly successful, resulting in fundraisers that averaged over $20,000 raised, 78 donors, and a $275 average donation, significantly enhancing attendee engagement.

Alzheimer’s Association