Case Study: Advocates for Children raises funds virtually with GiveSmart during COVID-19

Advocates for Children - Customer Case Study

Advocates for Children, a nonprofit focused on preventing and treating child abuse, had spent months planning its annual Gourmet Graze & Raise gala when COVID-19 forced the in-person event to be postponed just two weeks before the date. The organization needed a fast way to update sponsors, ticket holders, and donors about the change while still supporting its fundraising goals, and turned to GiveSmart, including its Event Page and text-to-donate tools.

With GiveSmart, Advocates for Children quickly created a virtual version of the event from the campaign information already in the system, shared it during a Facebook Live announcement, and used text-to-donate to collect gifts from viewers. The effort raised $13,569 through peer-to-peer fundraising ahead of the event and sold 470 tickets, while also letting the team upload a recording for anyone who missed the live stream. GiveSmart helped the nonprofit communicate changes, thank supporters, and continue fundraising during the pandemic.

Advocates for Children

Renee Shields

Development & Special Projects Associate