Case Study: Versus Arthritis raises £135,000 and triples registrations with GivePanel

Versus Arthritis Raised Over £135,000 With A £1,900 Media Spend

Versus Arthritis ran its first Facebook fundraising challenge during Covid-19 lockdown and needed a way to register supporters, track them through to Facebook fundraiser creation, and thank them efficiently. Using GivePanel’s Event Registration form and fundraiser matching tools, the team could manage participant data from the Facebook Group and keep supporters engaged throughout the challenge.

GivePanel helped Versus Arthritis automate stewardship with preloaded message templates for welcome, thank-you, and survey follow-ups, saving staff significant time. The campaign exceeded expectations with 845 Facebook fundraisers created, an average of £157 raised per fundraiser, and over £135,000 raised from a £1,900 media budget spend, achieving a 63% conversion rate from registration to fundraiser set-up.

Versus Arthritis

Rebekah Payton

Versus Arthritis