Case Study: Tommy’s raises £108,616 with GivePanel and Bluestep Solutions

Tommy’s raises £108,616 with GivePanel

Tommy’s, a UK pregnancy charity, sought to expand its fundraising reach and create a new channel for success by launching its first Facebook Challenge. New to this type of campaign, they partnered with GivePanel and Bluestep Solutions for a fully-serviced, supercharged solution to harness the power of social media fundraising.

The solution implemented by GivePanel and Bluestep was an inclusive "8,000 Steps a Day in March" challenge. The vendors managed the entire process, including concept design, ad targeting, group moderation, and a tiered incentive program. This partnership yielded significant results for Tommy’s, including 681 active fundraisers and a total of £108,616 raised, demonstrating a strong 2.8:1 return on investment.

Tommy’s