Case Study: Surfers Against Sewage raises £164,000 with GivePanel’s Facebook Challenge solution

Surfers Against Sewage raises £164,000 with GivePanel’s first Facebook Challenge

Surfers Against Sewage, a UK marine conservation charity, sought to revolutionize its community fundraising efforts after noticing steady organic income from Facebook birthday fundraisers. Their challenge was to develop a proactive income stream and change internal perceptions about the value of community fundraising. To achieve this, they partnered with the vendor GivePanel to run their first-ever Facebook Challenge event.

Using the GivePanel service to manage their "Dip a Day in October" Facebook Challenge, the charity leveraged the platform for mass data management, incentive fulfillment, and supporter engagement. GivePanel's tools and support team helped them efficiently track progress and manage communications. The solution was a tremendous success, raising over £164,000 with an impressive 6:1 ROI and a cost per lead of just £0.88. This effort fundamentally changed the organization's perception of community fundraising and provided a large new database of supporters.

Surfers Against Sewage