Case Study: Scotland’s Charity Air Ambulance raises over £70,000 with GivePanel

Scotland’s Charity Air Ambulance raises over £70,000 with GivePanel

Scotland’s Charity Air Ambulance (SCAA) had built a large Facebook audience but had not yet attempted a fundraising challenge event on the platform. The charity sought to leverage this audience for a major acquisition and fundraising campaign and turned to GivePanel for support in running its first Facebook Challenge.

Using GivePanel's service and following its proven guide for Facebook Challenges, SCAA launched the 100 Miles in October event. GivePanel provided resources and features like automated email journeys and a system to match fundraisers. The solution was highly successful, raising over £70,000 with a 10:1 ROI. Crucially, the campaign was SCAA's best acquisition effort to date, with 92% of the 700 supporters who registered for a t-shirt being completely new to the charity.

Scotland’s Charity Air Ambulance