Case Study: Roswell Park Alliance Foundation collects data from 2,000+ new supporters and triples fundraising targets with GivePanel

Roswell Park Alliance Foundation collects 2,097 opt-ins and raises $220,000+ with GivePanel

Roswell Park Alliance Foundation, which supports a comprehensive cancer center, needed to re-engage its audience and gather new supporter data for its CRM after feeling the impact of the Covid-19 pandemic. To achieve this, they partnered with GivePanel to run a Facebook Challenge, a virtual fundraising event.

Using GivePanel's platform and its mobile-first event registration form, the foundation managed its "280,000 Steps in February" Challenge entirely on Facebook. The solution enabled real-time tracking of participants and direct communication with fundraisers. This approach resulted in over $220,000 raised, tripling their target, and they collected marketing opt-ins from over 2,000 new supporters via GivePanel.

Roswell Park Alliance Foundation