Case Study: Prostate Cancer Research achieves record Facebook Challenge fundraising with GivePanel

Prostate Cancer Research raises £230,000 with GivePanel in 100 Miles in May

Prostate Cancer Research, a leading non-profit, sought to rapidly grow its Facebook Challenges fundraising program after an initial test. Their challenge was to effectively scale this initiative to engage an older male audience and raise significant funds for prostate cancer research. They partnered with GivePanel for its social fundraising tools and also collaborated with experts from Social AF.

Using the GivePanel platform for reporting and communication, and supported by Social AF's group moderation expertise, the vendor helped implement the highly successful 100 Miles in May campaign. The solution fostered a strong sense of community and kept fundraising at the forefront. This collaboration achieved remarkable results, including £230,000 raised from 697 active fundraisers and an impressive 5.8:1 ROI. This campaign represented the highest fundraising total ever recorded for the charity's Facebook Challenges.

Prostate Cancer Research