Case Study: Pieta raises over €463,000 with GivePanel

Pieta raises €463,381.30 and hits 257% of target with GivePanel

Pieta, an Irish charity providing suicide prevention and mental health services, utilized GivePanel's fundraising platform to manage their annual "12 Dips in December" virtual challenge. Their primary challenge was to combat a declining average value from individual fundraising pages while aiming to hit an ambitious €180,000 target for their essential services.

Using GivePanel's solution for streamlined onboarding, automated stewardship, and real-time reporting, Pieta successfully executed their campaign. The vendor's tools helped Pieta implement a new strategy that included a premium incentive, which contributed to a dramatically higher average page value. The results far exceeded expectations, with GivePanel enabling Pieta to raise over €463,000, achieving 257% of their target with a 15.38 return on ad spend.

Pieta