Case Study: Mental Health Foundation acquires thousands of new contactable supporters with GivePanel

Mental Health Foundation thanked 25,000 fundraisers with GivePanel

The Mental Health Foundation, a leading UK mental health charity, faced a challenge in managing the high volume of Facebook Birthday Fundraisers it received. With limited internal resources, the charity was unable to thank thousands of supporters and, crucially, could not capture their contact information for long-term engagement. They partnered with GivePanel to address this issue using its fundraising management platform.

GivePanel implemented a messaging strategy to engage and thank every fundraiser on the charity's behalf. Using its platform to run A/B tests and track interactions, GivePanel helped the Mental Health Foundation secure an impressive 58% opt-in rate. This solution resulted in 25,000 thanked fundraisers, £47,467 in additional income, and a 44% data capture rate, transforming anonymous donors into contactable supporters.

Mental Health Foundation