Case Study: Mental Health Foundation acquires thousands of new supporters with GivePanel

Mental Health Foundation Acquired 1,000s Of New Contactable Supporters From Facebook Fundraising

Mental Health Foundation, the UK’s leading charity for mental health, turned on Facebook Giving Tools and was quickly overwhelmed by thousands of Facebook birthday fundraisers each month. With limited internal resources, they struggled to thank these supporters and collect contact details to build long-term relationships. GivePanel’s platform was used to help manage this growing volume of fundraisers and improve supporter stewardship.

GivePanel ran a three-month pilot for Mental Health Foundation, using a message engagement strategy to thank every fundraiser and ask for contact details, while also testing different approaches to improve response rates. The results were strong: 25,000 fundraisers were thanked, 58% opted in, and more than 4,300 contactable supporters were added to the database. GivePanel also helped generate £47,467 in additional income, a 4% increase, and doubled data capture from 22% to 44%.

Mental Health Foundation

Matthew Hickey

Mental Health Foundation