Case Study: Teenage Cancer Trust raises £1.8m+ with GivePanel

How Teenage Cancer Trust Raised £1.8 million after scaling up a Facebook Group Challenges Pilot

Teenage Cancer Trust partnered with GivePanel to run its 2800 Squats in February Facebook Challenge after two highly successful challenges in 2020. Building on previous learnings, the charity needed a frictionless registration journey, fast t-shirt fulfillment, and better stewardship as its Facebook group grew rapidly and registrations increased far beyond its original target of 6,750.

Using GivePanel’s Facebook event registration form and live registration tracking, Teenage Cancer Trust streamlined supporter sign-up, matched registration data with Facebook Fundraiser data, and captured GDPR-compliant marketing opt-ins. GivePanel helped the team ship t-shirts quickly and manage fundraisers more effectively, resulting in 39,000+ Facebook group members, 26,000+ registrations, 12,000+ fundraisers, 14,295 marketing opt-ins, and £1,836,643 raised from a £30,000 media spend.

Teenage Cancer Trust

Rachel MacKenzie

Teenage Cancer Trust