Case Study: Scotland’s Charity Air Ambulance raises over £74,000 with GivePanel

How Scotland’s Charity Air Ambulance utilized GivePanel to raise over £70,000 in one event

Scotland’s Charity Air Ambulance (SCAA), Scotland’s only charity air ambulance, wanted to grow its Facebook fundraising efforts beyond the organic success it had already seen. Working with GivePanel, the charity used a Facebook Challenge approach for its “100 Miles in October” campaign to connect with supporters, build a community, and expand its acquisition activity.

GivePanel helped SCAA run the challenge with a funnel that included Facebook ads, a lead form, an email journey, a Facebook Group, and fundraising/registration tools. The campaign raised just over £74,000, delivered a 10:1 ROI, achieved a £3.62 cost per lead and £19.30 cost per active fundraiser, and brought in 900 group members; notably, 92% of the 700 t-shirt registrants were new to the charity.

Scotland’s Charity Air Ambulance

Alex Gregg

Digital Marketing and Communications Manager