Case Study: Dementia Australia achieves fundraising breakthrough with GivePanel

Dementia Australia raises $110,000 with GivePanel in first Facebook Challenge

Dementia Australia, a national organization supporting Australians impacted by dementia, sought to increase its fundraising revenue by engaging a new audience. They partnered with GivePanel to run their first-ever Facebook Challenge, 100 Crunches in June, as a test to tap into the potential of this new digital fundraising method.

GivePanel's solution enabled Dementia Australia to run a successful virtual fundraising event entirely in-house. The Challenge attracted 2,000 group members and raised $110,000, achieving a 4.8:1 ROI. Critically, 100% of the supporters were new to the organization, allowing GivePanel to help Dementia Australia connect with an entirely new demographic of primarily women aged 45+.

Dementia Australia