Case Study: Cure Brain Cancer Foundation raises AU$252k+ with GivePanel Facebook Challenge support

Cure Brain Cancer Foundation raises AU$252,000+ with GivePanel

Cure Brain Cancer Foundation, a leading voice for brain cancer research and advocacy in Australia, faced a challenge when the Covid-19 pandemic halted its traditional in-person fundraising events. Needing to pivot its strategy, the charity partnered with GivePanel to launch its first-ever virtual fundraiser, the 1500 Burpees in November Facebook Challenge, utilizing GivePanel's platform for managing Facebook-based fundraising events and supporter data.

Using GivePanel's service to run the challenge entirely on Facebook, the foundation was able to connect with a new national community of supporters. The solution successfully generated over AU$252,000 in total donations from 1,100 participants, with an exceptionally low cost per active fundraiser of AU$40. GivePanel provided the critical analytics and tools to manage the event efficiently, resulting in a new, viable fundraising channel for the organization.

Cure Brain Cancer Foundation