Case Study: Brain Tumour Research boosts Facebook Challenge fundraising with GivePanel’s JustGiving integration

Brain Tumour Research raises £143,100 with GivePanel

Brain Tumour Research, a UK charity focused on funding brain tumour research, sought to diversify its fundraising channels and reduce reliance on Meta's platforms for its Facebook Challenges. They partnered with GivePanel to integrate its JustGiving platform into their campaigns, providing supporters with a more flexible and familiar fundraising alternative.

By implementing GivePanel's JustGiving integration, Brain Tumour Research allowed participants to choose their preferred fundraising method. This solution significantly boosted their results; fundraisers on JustGiving raised an average of £324.92, which was 84% higher than the average on Facebook. Across three events, this strategy helped the charity raise a total of £143,100 and achieve a 2.99:1 ROI, demonstrating GivePanel's impact on maximizing engagement and fundraising income.

Brain Tumour Research