Case Study: American Foundation for Suicide Prevention raises over $294,000 with GivePanel

American Foundation for Suicide Prevention raises $294,637 with GivePanel Facebook Challenge

The American Foundation for Suicide Prevention (AFSP) sought to acquire new supporters through a virtual fundraising event while maintaining a personal connection due to their sensitive mission. They partnered with the vendor GivePanel to run a Facebook Challenge event called Walk Your Dog 50 Miles in February.

Using GivePanel's tools for managing Facebook events and engaging fundraisers, AFSP successfully implemented a solution that fostered a highly engaged community. The results were highly successful, raising a total of $294,637 with an 8.8:1 ROI and acquiring over 3,000 new supporter contact details, demonstrating GivePanel's effectiveness in facilitating personal connections at scale.

American Foundation for Suicide Prevention