Case Study: American Cancer Society raises $633,217 with GivePanel

American Cancer Society raises $633,217 with GivePanel

The American Cancer Society, a leading cancer-fighting organization, sought to reinvigorate its successful Facebook fundraising program after its results began to plateau. To explore a new approach focused on human connection, they partnered with GivePanel and its implementation partner, Nonprofit Megaphone, to launch a new type of Facebook Challenge.

GivePanel's solution emphasized authentic, manual community management within a Facebook Group, which was facilitated by volunteer "Challenge Champions." This human touch fostered a strong sense of community among over 11,700 group members. The campaign, 62 Miles in August, resulted in 3,066 active fundraisers raising a total of $633,217, demonstrating the significant impact of GivePanel's community-focused strategy.

American Cancer Society