Case Study: Foodlink NY achieves $5.5M+ in online donations and trusted reporting with Giveffect

Foodlink Improving Data Trust & 17,000+ New Donors since 2018

Foodlink NY, a regional anti-hunger nonprofit serving over 10 counties, struggled with fragmented data and time-consuming reporting across six separate nonprofit technologies while trying to shift donors from direct mail to online giving. To consolidate systems and establish a single source of truth, Foodlink NY turned to Giveffect’s all‑in‑one integrated platform.

Giveffect implemented unified CRM, reporting and campaign tools—such as solicitation canned reports and the Campaigns Summary Report—so Foodlink NY can quickly query records, compare solicitation methods, and track campaign performance without manual work. As a result, Foodlink NY has raised more than $5.5 million in online donations and gained over 17,000 new online donors since 2018, streamlined monthly operations across 10+ counties, and now trusts its reporting for donor retention and fundraising decisions thanks to Giveffect.

Foodlink NY

Krista

Development Coordinator