Case Study: Wendy Hilliard Gymnastics Foundation raises $71K with Givebutter

Wendy Hilliard Gymnastics Foundation raises $71K with Givebutter

The Wendy Hilliard Gymnastics Foundation, an organization providing gymnastics to underserved youth, faced a significant challenge when the pandemic halted its in-person programs and its primary fundraising event. Needing to pivot to a virtual strategy quickly, they turned to Givebutter to find a new way to engage their community and raise critical funds.

Using the Givebutter Livestream platform, the foundation hosted a creatively produced virtual event called "Flip It Forward," which was pre-recorded to ensure a seamless experience. The solution included peer-to-peer fundraising teams, text-to-give, and an integrated livestream featuring celebrity appearances, which culminated in a Zoom dance party. This strategy implemented with Givebutter was a major success, raising over $71,000 from 101 supporters. The campaign continues to receive donations long after the event, providing a sustained source of funding and proving to be more cost-effective than their previous in-person galas.

Wendy Hilliard Gymnastics Foundation