Case Study: Unity Farm Sanctuary raises 5x its auction goal with Givebutter

Unity Farm Sanctuary raises 5x its auction goal and mobilizes supporters like never before with Givebutter

Unity Farm Sanctuary, a rescued farm animal refuge outside Boston, needed a fundraising and donor management platform that was more modern, easier for supporters to use, and more flexible than its old donation portal. The sanctuary turned to Givebutter for fundraising tools and CRM functionality, including donation pages, peer-to-peer fundraising, auctions, ticketed events, and integrated payment options.

With Givebutter, Unity Farm Sanctuary created customized campaigns like team-based animal sponsorships, an animal art auction, and ticketed tours, while also making donor management simpler for its staff. In just six months, Givebutter helped the sanctuary raise more than $150K, engage 750+ supporters and 70+ team members, and exceed one auction goal by 521%, with one annual campaign alone bringing in $20K+.

Unity Farm Sanctuary

Kathy Halamka

Executive Director & Co-Founder