Case Study: THE PLACE exceeds its fundraising goal with Givebutter

THE PLACE raises $35K and surpasses its goal with Givebutter

THE PLACE, a youth homeless shelter and services organization, faced the challenge of converting its annual experiential "Night Out" fundraising event to a virtual format due to COVID-19 restrictions. They needed a user-friendly platform that could facilitate peer-to-peer fundraising and create a sense of community for participants who could no longer gather in person. They turned to Givebutter to implement a livestream fundraising solution.

Using Givebutter, THE PLACE hosted a hybrid event where participants slept in their own backyards while watching a livestream. The platform’s integration with their donor CRM saved significant staff time by automatically processing donations. Givebutter helped them exceed their goal, raising over $35,000 from 358 supporters, which was $5,000 more than their target. The organization also reported an increased average gift donation of $97.91.

THE PLACE