Case Study: Sprout Social raises over $19K for DEI charities with Givebutter

Sprout Social raises $19K in five-day Philanthropy Week with Givebutter

Sprout Social, a social media management platform, sought to improve its annual Philanthropy Week charity event. Their previous fundraising tools were cumbersome for both administrators and donors, creating challenges with transparency and confidence in the donation process. They needed a better solution to manage their five-day event supporting ten different charities.

Sprout Social implemented Givebutter to create a centralized Giving Hub housing ten individual fundraising pages. This provided a transparent and easy-to-use experience, allowing for custom branding and dedicated pages for each charity. Using Givebutter, they raised over $19,000 from 289 donors on the platform. When combined with additional corporate matching, their total impact reached over $42,000 for the charities. The event also generated significant awareness, with over 103,000 social media impressions. Givebutter was credited as a key partner in making the initiative easier and more successful.

Sprout Social