Givebutter
123 Case Studies
A Givebutter Case Study
MAGFest, a nonprofit organization that runs a large music and gaming festival, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its flagship in-person event for the first time in 18 years. This cancellation threatened a major source of revenue critical to their operations and mission. To address this, they turned to the fundraising platform Givebutter to create a virtual replacement event.
Using Givebutter's fundraising pages and Livestream tools, MAGFest created the "MAGTelethon," a 10-hour virtual event featuring special guests and unique programming. They leveraged Givebutter's features dynamically, such as customizing the Supporter Feed and creating real-time donation incentives to boost engagement. This solution was highly successful, helping MAGFest raise over $112,000 from 1,000 supporters, effectively replacing the lost revenue from their cancelled event.