Case Study: MAGFest raises over $112K with Givebutter

A Givebutter Case Study

Preview of the MAGFest Case Study

MAGFest raises $112K with Givebutter

MAGFest, a nonprofit organization that runs a large music and gaming festival, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its flagship in-person event for the first time in 18 years. This cancellation threatened a major source of revenue critical to their operations and mission. To address this, they turned to the fundraising platform Givebutter to create a virtual replacement event.

Using Givebutter's fundraising pages and Livestream tools, MAGFest created the "MAGTelethon," a 10-hour virtual event featuring special guests and unique programming. They leveraged Givebutter's features dynamically, such as customizing the Supporter Feed and creating real-time donation incentives to boost engagement. This solution was highly successful, helping MAGFest raise over $112,000 from 1,000 supporters, effectively replacing the lost revenue from their cancelled event.


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